safety training exposure through advertising

The students paried with a small but expanding business that provides certified safety training to businesses across many states. They are on the cutting edge of creating virtual reality safety trainings to keep audiences more engaged. More engaged users results in increased knowledge retention and a decrease in workplace accidents. After conducting customer research, the students found that users of safety trainings had a very hard time staying engaged in learning materials. They also found that none of the local users they had spoken to had heard of the business.  It led them to believe that more people needed to hear about what the business was doing. The students used images from the business and voiceovers to create an advertisement video. The business can utilize this video on their website or other platforms to further spread the work about the certified trainings they offer.