Case Study

Engaging customers with healthy solutions

Youth in Lingle, Wyoming create an interactive website to promote an alternative medicine business.

The students paired with an alternative medicine business who’s aim is to help prevent dissease and help people live healthier lives.

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Spring, 2019

Lingle, Wyoming

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UpStarts Tech

Many people suffer from autoimmune diseases and are not aware of natural options that may aid in the healing process. Here, the students learn from the business owner about the ways the business operates and helps individuals.

The students paried with a single person operation alternative wellness business that provides medical services to patients as well as serving as the office personal. The business was looking for help in streamlining office operations in order to spend more time seeing patients. After conducting customer research, the students found when customers were referred to the business they would first go online to research the practice and decide whether or not to schedule an appointment. With a confusing, outdated website potential customers were not impressed. The student team decided that creating a new website using preexisting templates was the best way to serve both potential customers and the business owner. The website they created included a way for clients to schedule appointments as well as an easy to use template for the business owner to update the website in the future. The appearance of the website was also more user-friendly for both potential customers and the business owner. The website will help to create more clarity about the business for customers. It will also save the business owner time by streamlining scheduling and providing easy to use templates for future website updates.

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