Marketing for an eco friendly business
Youth in Lincoln, Nebraska use social media to increase brand awareness for a clothing company.
The students paired with an environmentally friendly clothing company to increase exposure and connect with customers.
Details
Summer, 2019
Lincoln, Nebraska
Categories
UpStarts Marketing
The clothing industry is one of biggest contributors to pollution, this brand offers an alternative but many consumers are not aware of such options.
As the company was fairly new, it was very important for them to increase brand awareness and exposure to potential consumers. Students learned and saw how this brand and its message appealed to many young adults. They developed a strategy using social media to appeal to new customers and increase brand awareness. This involved figuring out marketing tactics applicable to social media and developing content consistent with the brand. By creating regular posts, with engaging and personal content, and proper hashtags the students increased the brand’s social media presence. Have a strong online presence will help the brand as they continue to expand and reach new markets.
Other stories
